Skills: Engineering

Prudential – Do What You Love

As part of an ongoing, national advertising campaign, Prudential worked with the digital agency Use All Five to create the “The Challenge Lab” microsite where visitors learned about the human behaviors that are getting in the way of planning for their financial future. A key feature was the ability to enter in a profession or activity of the user’s dreams and watch it animate to life before their eyes.

I was commissioned to write a standalone plugin with an easy-to-consume API that could be integrated seamlessly into the microsite. By designing a novel animation framework, I was able to create the illusion that the user’s inputted text was being handwritten on the screen in a number of different fonts in real time. Being built in javascript, this animation was accessible across mobile and desktop platforms.

Demo below: